Maryann Hanson hasn’t gone away, but her commercials have. For those of you who are accustomed to our C.E.O.’s unique and passionate voice on WCLV classical FM radio, it appears she is missing.
On January 1, 2013, (after fifty years on the air) WCLV 104.9 FM became a non-profit, listener supported, radio station; thus eliminating the need for advertisements.
One would think the lack of commercials would be a welcome change for the listeners. But it appears Maryann’s colorful 30 and 60 second scenarios about elder care, are missed. Listeners, who became our clients, say Maryann spoke to their specific needs as if she knew them, and her ads brought them a sense of comfort and normalcy.
I have nearly 50 of those radio ads, which I will post on the website and here in the blog. In the meantime Maryann Hanson and Hanson Services will continue to support WCLV’s classical music programming as a donor and underwriter. One of these days I will get her to share the story of who convinced her to record her own ads and why.